A page built for one campaign
Paid campaigns usually need a destination built for them. A landing page is that destination: a standalone page, often without a menu, written for the people one campaign is aimed at.
A page for a search campaign on "emergency roof tarping" reads differently from one for a paid social campaign aimed at property managers. The first visitor is searching with a problem in hand. The second was scrolling and saw something relevant. The page copy, length and form should reflect that difference.
This service covers building those pages, the forms on them, the thank-you page, consent wording and the basic tracking needed to count submissions. Your ad accounts, domain and lead data stay yours throughout.
What the landing page work usually includes
Scope varies with the number of campaigns and how many page versions you need, but a typical engagement covers:
- Checking the ads each page will receive traffic from, so the headline and offer match
- Writing page copy and laying it out for phones first
- Building the form with only the fields your follow-up needs
- Adding consent wording you have approved, plus a link to your privacy policy
- A thank-you page that confirms the request and says what happens next
- Page speed basics: compressed images, few scripts, no heavy sliders
- Tracking a submission in GA4 and the ad platforms
- Routing submissions to your inbox or CRM
Testing alternate versions is usually a later phase, once the page has run long enough to have a baseline.
Calls only the business owner can make
Some parts of a landing page belong to the business, whoever builds it.
What exactly is the offer? A quote, a consultation, a site visit, a sample? Who should not fill in the form, because you cannot serve them? Which details does your team need to follow up, and which are nice to have? What will happen after someone submits, and how soon can you honestly say it will happen?
Then there is the wording you are responsible for: claims about your services, consent for calls and texts, and your privacy policy. A provider can draft and suggest, but you approve. Writing down your answers before the build starts keeps the page accurate and keeps edits focused on layout and clarity, rather than settling the offer halfway through.
Questions about landing pages and forms
Do I need a separate landing page if I already have a website?
Not always. If your site already has a focused page for the service you advertise, with a clear form and fast loading on phones, it may work as is. A separate page helps when ads point at a home page with many paths, or when different campaigns need different offers.
Who writes the consent wording on the form?
You do, with your own counsel. If your team will call or text people who submit the form, the advertiser is responsible for the consent language and for keeping records. A provider places the wording you approve beside the submit button and links your privacy policy.
How long should a page test run?
Long enough to cover normal weekly patterns and to collect enough submissions on both versions to compare them. On small accounts that can take a while, and sometimes there is not enough traffic for a formal test at all. In that case changes are made one at a time and watched over a longer period.
If your ads, pages or follow-up need attention, describe the problem and get a scoped quote.
Describe the workOther services
Google and Microsoft ads
New account setup or cleanup of an existing one, then ongoing management. You keep admin access to the account the whole time.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Tracking audits
A check of what your tags count today, what they miss and what they count twice, with a written list of fixes.